I Love Typography

iQ font

The week in type is coming very soon. In the meantime, I thought you might enjoy this video from Pierre Smeets and Damien Aresta.

More information about the project on Pierre and Damien’s web site, pleaseletmedesign.com. More images on Flickr. You can download the free iQ font from Toyota.

iQ-font-g

Great, fun project. If you decide to have a go, then please refrain from type design in built-up areas. Oh, and wear your seatbelt.


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  1. Wow! This is really great. Just gotta find the right project. Wonder what how it might look with a motorbike?

  2. Pretty awesome project, especially when it’s a target audience that’s fairly small (typographers).

  3. That is too much fun! Very creative. :)

  4. Great concept and a fantastic project. There are some really interesting letters there, and what a great way to create type!

  5. Reminds me of Autobahn with their variations of Helvetica with different materials :)

    Check it out here:
    http://www.autobahn.nl/grafisch_ontwerp/experimenten/freshfonts.php

  6. What a crazy thing! XD
    That actually was a good job.
    The font really looks interesting.

    Júlio, from Brazil.

  7. wow… this font make like that…

  8. Woah! This is pretty sweet, and the type is actually pretty nice, wouldn’t mind having a project like this. :)

  9. Wow, this really takes typography to a completely different level! Really exciting and really innovative. Top stuff.

  10. Rob

    This idea reminds me of the BMW Z4 advert. There is some cool software that you can use to test out on a BMW in 3D Augmented Reality with the use of your webcam. You can get it from http://www.bmw.co.uk/3dz4
    It’s pretty cool check this out. http://www.youtube.com/watch?v=mfI1TXdcyKc

  11. Michiel

    Nice and creative idea. Too bad the font is not that nice or creative.

  12. What a crazy idea, it’s nice to see that some people take time to make these really cool projects. Well done guys.

  13. This is a nice viral video for the Toyota iQ.

    Of course, we all know it’s easier to just design the fonts using typeface software than setup a crane with cams and Toyota iQ with color dots.

    But the viral video is innovative. Good work guys.

  14. These guys are crazy! That’s for sure!… :P
    Anyway, nice car, lovely font!

  15. Torbjørn Vik Lunde

    Very interesting project. Goes to show that sometimes an unusual approach really can help you get unusual results!

  16. Zoe

    Well, that’s a new way to create a font! I love it!

  17. Fortunately, the Boeing Compagny doesn’t need a free typeface yet.

  18. Haha! That would be fun!

  19. A cool project with a lots of technical equipment.

  20. Max

    You let go usual things in unusual way. Well done.
    Try to do it again with a lorry )

  21. I like this, but the font has some odd problems; namely, it’s lacking double and single quotation marks, but goes out of its way to include the plus/minus symbol. Odd…

  22. Okay, it’s just missing single quotes. Still…

  23. Neat idea. I like how creative this idea is. If you have a passion for something (like typography) why not push the ‘norm’ and see how creative you can really get!

  24. Vim

    That’s really cool, Has the cars got some sort of motion detectors attached.

  1. iQ Font—Jul 20, 2009
  2. iQ font—Jul 20, 2009
  3. microbiablog.com—Jul 25, 2009

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