Jul 18 2009 [comment]
iQ font
The week in type is coming very soon. In the meantime, I thought you might enjoy this video from Pierre Smeets and Damien Aresta.
http://www.vimeo.com/5233789More information about the project on Pierre and Damien’s web site, pleaseletmedesign.com. More images on Flickr. You can download the free iQ font from Toyota.
Great, fun project. If you decide to have a go, then please refrain from type design in built-up areas. Oh, and wear your seatbelt.
— Hochuli & Kinross
38 comments * comment * trackback
James
Wow! This is really great. Just gotta find the right project. Wonder what how it might look with a motorbike?
Jul 18, 2009
Neil Martin
Pretty awesome project, especially when it’s a target audience that’s fairly small (typographers).
Jul 18, 2009
Kendall
That is too much fun! Very creative. :)
Jul 18, 2009
Paul Randall
Great concept and a fantastic project. There are some really interesting letters there, and what a great way to create type!
Jul 18, 2009
Beklad
Reminds me of Autobahn with their variations of Helvetica with different materials :)
Check it out here:
http://www.autobahn.nl/grafisch_ontwerp/experimenten/freshfonts.php
Jul 18, 2009
Júlio
What a crazy thing! XD
That actually was a good job.
The font really looks interesting.
Júlio, from Brazil.
Jul 18, 2009
choen
wow… this font make like that…
Jul 18, 2009
Joseph Lee
Woah! This is pretty sweet, and the type is actually pretty nice, wouldn’t mind having a project like this. :)
Jul 18, 2009
Ryan
Wow, this really takes typography to a completely different level! Really exciting and really innovative. Top stuff.
Jul 18, 2009
Rob
This idea reminds me of the BMW Z4 advert. There is some cool software that you can use to test out on a BMW in 3D Augmented Reality with the use of your webcam. You can get it from http://www.bmw.co.uk/3dz4
It’s pretty cool check this out. http://www.youtube.com/watch?v=mfI1TXdcyKc
Jul 19, 2009
Michiel
Nice and creative idea. Too bad the font is not that nice or creative.
Jul 19, 2009
Maxime Perron Caissy
What a crazy idea, it’s nice to see that some people take time to make these really cool projects. Well done guys.
Jul 19, 2009
Dave Q
This is a nice viral video for the Toyota iQ.
Of course, we all know it’s easier to just design the fonts using typeface software than setup a crane with cams and Toyota iQ with color dots.
But the viral video is innovative. Good work guys.
Jul 19, 2009
#FN$#
These guys are crazy! That’s for sure!… :P
Anyway, nice car, lovely font!
Jul 20, 2009
Torbjørn Vik Lunde
Very interesting project. Goes to show that sometimes an unusual approach really can help you get unusual results!
Jul 20, 2009
Zoe
Well, that’s a new way to create a font! I love it!
Jul 21, 2009
Hugo
Fortunately, the Boeing Compagny doesn’t need a free typeface yet.
Jul 21, 2009
#FN$#
Haha! That would be fun!
Jul 21, 2009
Philipp
A cool project with a lots of technical equipment.
Jul 22, 2009
Max
You let go usual things in unusual way. Well done.
Try to do it again with a lorry )
Jul 24, 2009
Patrick
I like this, but the font has some odd problems; namely, it’s lacking double and single quotation marks, but goes out of its way to include the plus/minus symbol. Odd…
Aug 3, 2009
Patrick
Okay, it’s just missing single quotes. Still…
Aug 3, 2009
Jess
Neat idea. I like how creative this idea is. If you have a passion for something (like typography) why not push the ‘norm’ and see how creative you can really get!
Aug 8, 2009
Vim
That’s really cool, Has the cars got some sort of motion detectors attached.
Aug 10, 2009