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I LOVE TYPOGRAPHY

Independent foundries are at the heart of ILT’s mission to create a healthy and equitable ecosystem for the users and creators of type. In today’s crowded marketplace and competitive landscape, the success of a foundry not only depends on the quality of its typefaces but also on the ability to craft a business strategy that ensures the foundry’s long-term financial health and survival. This is where we come in.

ILT is committed to supporting foundries in almost every aspect of running their business, outside of design and font production. Those we believe the foundries are naturally excelling at! To this end, we have launched ILT Trust, which is a wide selection of foundry services geared towards supporting foundries every step of the way.

ILT Trust is open to all foundries, whether they distribute with ILT or not. If you’re interested, get in touch! If there is anything else we can help with, we’re open to the conversation! Or book a session today:

ILT Trust focuses on a-la-carte services that are specifically crafted for each foundry. Below is a selection of what services are on offer:

 
Finance:

  • Royalty analysis to determine key financial trends per distributor
  • Sales analysis to determine the success of each typeface per channel
  • Automating royalty reports and designer payments

Business planning:

  • Understanding key trends in the market and planning accordingly
  • Budget planning
  • Time management and outsourcing
  • Automation and efficiency of workflows

Enterprise sales:

  • Per project consultation
  • Strategy and business development

Product marketing:

  • Building up the library
  • Typeface release schedule
  • Pricing

Marketing:

  • Font features and font descriptions
  • Social media posts
  • Font specimens
  • Social media strategy

Library management:

  • For those who would like to retire but retain ownership of their life’s work!

And finally, just being there. Most foundries are quite small in size, and the principal has to juggle all aspects of running the business. Sometimes it’s helpful to have someone to discuss business with, even if it is just for the occasional check-in. For those foundries that need a more regular meetup, we’re already engaged via monthly retainers that help keep the conversation going and can also offer that to a small number of foundries.
 
ILT Trust is open to all foundries, whether they distribute with ILT or not. If you’re interested, get in touch! If there is anything else we can help with, we’re open to the conversation!

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Fonts used: Proxima Nova, Proxima Sera, and Newsagent

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