For the first in this new series of Fonts in Focus, we visited the New York offices of Hoefler & Co. For this second installment, we remain in New York, just fifteen minutes’ walk from Broadway to Lafayette street and the stateside offices of Commercial Type, established in 2007 and headed by Christian Schwartz in New York and Paul Barnes in London.
The pointed finger must surely be one of the oldest human gestures. In deep prehistory, long before the evolution of spoken language, and when we were considerably hairier, it is not difficult to imagine one of our primitive human ancestors pointing to a lion, a landmark, or a lemon.
Printing was introduced into the Americas by the Italian Giovanni Paoli, better known as Juan Pablos. The first book issued from his press in Mexico City was Doctrina breve, a Spanish handbook of Christian doctrine, written by Juan de Zumárraga, Mexico’s first bishop, and printed in 1539 — making it the Western Hemisphere’s first printed book. But almost a century would pass before Stephen Daye, in Cambridge Massachusetts, printed his Puritan translation of the Psalms in 1640, commonly known as the Bay Psalm Book. In 2013, one of the surviving eleven copies was sold at auction for $14.2 million.
The European Renaissance was obsessed with classical antiquity. For many of its intellectuals it marked a cultural and scientific golden age. Many classical authors, among them the likes of Lucretius and Cicero, were rediscovered and celebrated. And among the disciplines given a new lease of life during the Renaissance was geometry. A branch of mathematics developed most significantly in ancient Greece, geometry was most famously formalized by Euclid in the fourth century BC. His Elements would be the primary text on geometry for the next 2,000 years.
Type designers take care of the details, so that we aren’t unnecessarily distracted by them. And good type designers relish those details. To listen to them explain their craft and describe their font-making processes is like watching the child of zero-sugar parents eat its first candy bar.
To the Egyptians, it was a reflection of the Nile; for the Babylonians, a giant serpent or length of rope. In Greek mythology, the infant Heracles was brought to suckle at the breast of a sleeping Hera, goddess of childbirth. Suddenly awake, she pushes the child away and her milk splashes against the sky. The Romans, borrowing from the Greeks, called it via lactea, or ‘milky road’, and in English we know it as the Milky Way.
I seldom write book reviews. Despite reading many good books, it’s quite an effort, for me at least, to gather my scraps and notes and thoughts and hone them into a few hundred words. But Tom Mole’s latest book is worth the effort – and worth more than a retweet or a half-hearted thumbs-up emoji.