Krul & the untold history of the ‘Amsterdamse Krulletter’

‘Krul’ is a typographic interpretation of the lettering style created by Dutch letter painter Jan Willem Joseph Visser at the end of the 1940s, which decorated the traditional brown bars of Amsterdam. In the beginning, these letters were strongly associated with the pubs connected to the Amstel brewery. In the 1970s and 1980s, Leo Beukeboom, another talented letter painter, continued and expanded this lettering tradition.