Thinking With Type

Book Review

If you own not a single typography-related book, then reserve a place on your bookshelf for Thinking With Type. Ellen Lupton’s Thinking With Type is to typography what Stephen Hawking’s A Brief History of Time is to physics.

Even those who already know something about typography will benefit from this title. It’s a great “propaganda” piece that you can loan to unbelieving friends and relatives, in an effort to convert them.

Thinking With Type

Thinking With Type is a well structured book that does not bombard the reader with type-speak. When new terms are introduced, they are defined and illustrated in a no-nonsense way.

The book comprises three main sections, namely Letter, Grid and Text. The first section of the book, Letter, briefly introduces type with a very short history, looks at type classification (Humanist, Modern, Transitional et. al.), designing typefaces and screen fonts.

Selecting type with wit and wisdom requires knowledge of how and why letterforms evolved. — from Thinking With Type

The second section, Text, deals with some of the finer details like kerning, spacing and alignment and includes some simple type exercises.
The third and final section, Grid, is concerned with the Golden Section and the importance of grids in controlling and presenting type.

There’s also a brief but excellent Appendix that deals with punctuation, editing and proofreading. Moreover, there’s a complimentary Thinking With Type web site that hosts some Tools For Teachers, Exercises and even a Dumb Quotes arcade-style game.

In conclusion, this title is an excellent compromise between the “design” books — that are really nothing more than coffee table adornments — and the weightier typography books like Bringhurst’s The Elements of Typographic Style.

If you don’t already own Thinking With Type, I suggest you buy it.

I have one copy two copies of this book to give away as a prize. I’ll put all the commentators in a hat (your names, not literally “you”), and pick one out. I’ll then ship it off to you.
Winners will be announced in the next published article, on or around October 14.

Do you own it? Have you read it? What do you think?

Coming up next is a gorgeous new font (I love it) and some more Type Terminology. We have some great articles planned for this month, including one about how to get started designing type, and…well, you’ll see. If you’re not already subscribed then you can subscribe to I Love Typography now. A huge thank you to everyone who has thus far subscribed, read and commented. You are all stars, and you are all part of the Type Revolution. Forward Comrades!

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next: Thinking With Type Prizes

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