I Love Typography

Why did I start a type foundry?

By Christian Schwartz Why would anyone in his or her right mind start a type foundry now? Well, to begin with, it’s often said that it’s a good idea to start a business in a recession. However, the type marketplace has gotten very crowded—there are more foundries and distributors of type in all sizes right […]

Apostrophes don’t swing both ways

By Julie Elman I admit it. I have a serious apostrophe pet peeve. I hate to see backwards apostrophes used in place of omitted letters. Example: I’m really into rock ‘n’ roll, especially from the ‘60s. Those reversed marks get me every time. Might as well just stick the sharp end of an apostrophe in […]

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