A sudden bolt of inspiration would makes for an enticing story of a typeface’s beginnings, one that would perhaps be helpful when marketing it. However, in reality, not all typefaces come into the world that way. Sometimes, as was the case for Novel, the idea slowly percolates. Even the somewhat unspectacular name I chose for this family […]

by William Berkson Part 2: Readability, Affability, Authority [read part one] When their words are put into print, writers want the text to be inviting and welcoming, so that readers will read what they have written. And they also want the text to have an aura of credibility, so it will be taken seriously and […]

TED talks And the more I listen to these presentations, the more convinced I am that a presenter’s job is not to teach but to inspire.