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I LOVE TYPOGRAPHY

What are Optotypes? Eye Charts in Focus

My graphic design students love to design posters using the classic eye chart composition, and they frequently ask “What typeface should I use for this?” Not having a definitive answer has always been frustrating, so I decided to investigate to find out what typeface is used on eye charts.

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Novel Constructions

A sudden bolt of inspiration would makes for an enticing story of a typeface’s beginnings, one that would perhaps be helpful when marketing it. However, in reality, not all typefaces come into the world that way. Sometimes, as was the case for Novel, the idea slowly percolates. Even the somewhat unspectacular name I chose for this family […]

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The design of a signage typeface

The story begins in 2006 with a trip down Route 66. Day in, day out, I looked at U.S. traffic signs that were either set in the old, somewhat clumsy “FHWA font series” or the new Clearview HWY typeface. Approaching the signs, I would often test myself: which typeface works best from a distance, and […]

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Reviving Caslon

Part 2: Readability, affability, authority [read part one] When their words are put into print, writers want the text to be inviting and welcoming, so that readers will read what they have written. And they also want the text to have an aura of credibility, so it will be taken seriously and maybe even accepted.

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David Carson

TED talks And the more I listen to these presentations, the more convinced I am that a presenter’s job is not to teach but to inspire.

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