Arial versus Helvetica

Seconds Out, Round One Every typeface, like every one of us, has its distinguishing features. You might be forgiven for thinking that some fonts are clones, or identical twins. However, closer inspection reveals subtle differences and nuances that simply escape casual perusal. Something that can really help to heighten our sensitivity to those differences is […]

Identify That Font

What font is that? Ever seen a typeface (font) you like but couldn’t identify it? I once knew an Art Director who was able to identify just about any typeface I showed him. However, in recent years, even he responds with, I don’t have a clue. So where to turn? Well, rather than publishing my […]

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