By Dan Reynolds
Large or small, letters seem to inhabit their own universe. Re-arrangeable in any combination, they can spell out all conceivable messages, be they poetic, bureaucratic, or anything in between. But sometimes a text is just about its letters themselves, not an object to be read, but one to be looked at. Type specimens have taken various forms over the centuries, from posters to postcards and from primers to pamphlets. In fact, this web ‘page’ that you are reading now is also a type specimen, at least of some sort. In our digital age, creating type specimens has become easier than ever before. But what did our predecessors do 100 years ago, or even 500 years ago?
This is the doorway to The Claremount, an apartment building in Manhattan. I think that it was built in the 1890s. Those letters over the door just reached out and grabbed me from across the street and I had a typeface coming on.
Artist Joseph Kosuth’s 1965 work One and Three Chairs presented a static composition that represents an idea three ways. It was heady stuff, addressing what conceptual artists saw as a crisis of reconciling the realization of concepts with the concepts. One of the three material representations in One and Three Chairs was an enlarged photostat of the dictionary definition of the word chair, making text both a literal and metaphorical focus in a work of art. It was not the first time text had been used in art, but it was a key moment in the conceptual art movement of the time, followed by decades of conceptual artists using text to convey their ideas.
But will it fly?
Perhaps the most difficult part in compiling this list is not what to include, but what to leave out. There are, then, many other typefaces that should be in this list, but aren’t. Perhaps some of your favorites from 2009 coincide with mine; perhaps they don’t — I’d love to hear about them in the comments below. Without further ado:
Hoping that everyone is feeling refreshed, invigorated and inspired after Christmas and New Year. That we are now in 2010 is arbitrary, but it is at the same time a marker, the end of something, and the beginning of something else; a kind of armistice, an opportunity to dump all the bad, and begin a anew with the good. Well, that’s quite enough verbiage from me. May I present to you the first week in type of the 10s.
Vesper was developed over the course of almost three years. For this article, I’ve divided the process into two stages: #1 during my studies at the University of Reading; and #2 After Reading. Hopefully through this highly-condensed-yet-still-rather-wordy account of this project you will learn some interesting bits regarding my first major type family, the design process, and the MATD program.