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Watching the Italy v Paraguay game, I was frequently distracted by the nice type on their shirts. Twitter revealed the answer:
@ilovetypography Italy’s shirts use a custom typeface called Crepello, designed by our very own Paul Barnes for Puma. #worldcup
“at last a typeface for sports designed by a proper designer.” — @espiekermann
The impetus for Founders Grotesk originally came from Duncan Forbes of The International Office. We had often discussed the nature and usefulness of the classic grotesks, and the possibility of creating a new one. After trawling through my 1912 Miller & Richard specimen, he became enamoured with their series of Grotesques, particularly the No.7 all-caps showing.