Part 2: Readability, Affability, Authority
[read part one]
When their words are put into print, writers want the text to be inviting and welcoming, so that readers will read what they have written. And they also want the text to have an aura of credibility, so it will be taken seriously and maybe even accepted.
When I read Einstein’s Autobiography many years ago, as both a writer and a lover of type I noticed and remembered that the font it was printed in seemed extraordinarily approachable and easy to read—even while projecting strength and authority. James Mosley reports that printers used to say, “You can’t tell a lie in Caslon.” And then he adds wryly: or is it that you won’t get caught? When I started my revival of Caslon, I set out to revive these qualities I had seen in its letter press Linotype Caslon Old Face: readability, affability, and authority.
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A great interview over at MyFonts with one of my all-time favourite graphic designers, Jonathan Barnbrook.
After five years of intensive work, my type family Acorde is finally on the market. It is a reliable workhorse for large, demanding design projects. The typeface’s name is derived from a corporate design typeface. However, Acorde is not only suitable for corporate design programmes but for information design and editorial design too.