I Love Typography

World Cup

Watching the Italy v Paraguay game, I was frequently distracted by the nice type on their shirts. Twitter revealed the answer:

@ilovetypography Italy’s shirts use a custom typeface called Crepello, designed by our very own Paul Barnes for Puma. #worldcup

“at last a typeface for sports designed by a proper designer.” — @espiekermann


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  1. So, speaking of Worldcup shirts’ typography, which type is used on the Uruguay shirts??

  2. I wondered this as well! Nice to know Im not the only sad person out there lol. Thanks to the power of twitter and twitterdeck for popping this up for me to read I now know. Cheers for this.

  3. Well, looks like all creatives noticed the obvious difference of the Italy’s shirts and the rest of the team… It was strikingly stylish and fashionable

  4. I love it! I wish the Mexican team would have gone with something better designed… their shirts are ugly…

  5. How about the type on the swiss jerseys?

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