15 Great Examples of Web Typography
Quarter 2, 2008
Welcome to iLT’s second-quarter roundup of sites that use type well. It may be that not all the sites listed here are to your taste, but it’s hoped that something—even a detail somewhere—will inspire you. Invariably, these lists are subjective, so if you disagree, then feel free to do so in the comments below. If this list provokes discussion of what constitutes good web typography, then all the better. The designs are listed in no particular order. Click on the screen-shot to visit the site. Enjoy!
Designing the News
High contrast between header and main content area, lots of white space and well organised.
OmniTI
Nice logotype, clear text and a very nice colour palette. You can read more about the design process here.
Designr.it
Gorgeous logo (who can name the typeface?), and lots of subtle details.
Seed Conference
No Flash, no images, no fuss; just well-styled text and well-written copy; and proof that type alone can make one hell of a statement. I’d love to see more on-screen type treatments like this one.
Design View
Andy Rutledge is a designer who practices what he preaches. I particularly like how the text size is related to the article’s age, with the most recent excerpt set in the largest size.
WordPress.org & WP 2.5.x Admin
Although the WordPress blogging platform is not a web site, it is something that thousands, if not millions, of us see on our screens every day. If only more applications—on- and off-line—were built and designed like this.
OurType
I’ve been reluctant to include this site before owing to its use of Flash. However, it does showcase beautifully some great typefaces (and some of my favourites, I might add).
The Deck
Another site that simply relies on text for everything. A great example of hierarchy and layout. Who said a picture paints a thousand words? Type paints more.
Hell Yeah Dude
Busy without feeling cramped, and a site that clings to a good grid.
Information Architects
Not afraid of white space and a limited colour palette.
Naz Hamid
Beautifully done. A design that really lets in the light.
Jon Tan
Typographically rich, elegant and uncluttered; and the logo…it’s not an image!
Under Consideration
Lots of information without feeling cluttered, and complimented by a carefully chosen colour palette.
Elliot Jay Stocks
This web site has been featured just about everywhere. It’s here because it uses type well too.
The Things we Make
Colourful, organised and big type.

In a future article, Typographic Detail for the Web, we’ll look a little more closely at some of these sites.
Previous lists: 1, 2.
































106 Comments, Comment or Trackback
Kim Andre Fosslien Ottesen
Nice list, beautiful typography. Some sites are a bit old, but still great. Hope you’ll make more lists like this, I love them :)
May72008
Brian
Fantastic list. I’m am more inspired than ever now!
May72008
Jon Tan
Thanks for the mention John, and special thanks on behalf of OmniTI, too! Seed Conference is a favourite of mine. Beautiful choice.
May72008
WFL
I’ve been waiting for another list like this from iLT ever since I discovered the site. I’m a self-taught typophile, graphic and web designer, and appreciate any and every resource given to me to help further my studies (especially since I’m poor and can’t afford to buy any commercial fonts :P).
Good list, but on the aesthetic end, I would have left off thethingswemake. It is well laid out, but the darkened background highlights for some text start and end so abruptly that it feels difficult to quickly scan, in my opinion. If they only had a little padding on the left and right.. looking at how it was implemented, however, it would have created more of a typographical hassle and a lot more code to fix.
Eh, I nitpick a lot. I should probably get back to work on my own site, since it is still under construction, itself. :/ -WFL
May72008
Mark Otto
Now when you went through posting this list, what made you pick The Deck and SEED?
Was it the typeface or the use of simply words in place of usually much more visual content? I do admire the versatility of the text, but the execution on both leave me wondering if they could touch it up just a bit.
Line-height and kerning killed those sites for me.
May72008
Kevin Zak
Excellent post. I am a fan of most of the websites on your list. Designing the News is such a beautiful site. Its attention to detail is amazing. I hadn’t heard of Hell Yeah Dude, though. It looks like an interesting design.
A random thought: I always felt that The Things We Make would benefit from either increasing the padding on links or removing the background color, as it seems a little tight and out of place at the moment. More of a personal opinion, though.
One of the most thorough lists I’ve seen in a long time. I submitted the story to Digg. Hope you don’t mind!
May72008
Drake
Awesome list! Though I’m not too fond of The Deck website, Coudal seem to have not quite hit their bar of excellence on that one. But the rest are phenomenal. Some others worthy of note are http://www.astheria.com and http://www.monocle.com
May72008
adelle
This is a hot looking roundup! Nice picks, Love this style of typography. Makes me want to redesign my blog. Type makes me inspired. :)
May72008
len
Designr.it = Balmoral.
nice site… keep up the great work!
May72008
johno (iLT)
Kim Andre Fosslien Ottesen
Thanks. Yes, some of them have been around for a while. I guess good design stays fresher longer.
Brian
Great to hear. That was the primary objective.
Jon
My pleasure. You set a very high standard.
WFL
You make some good points. It’s details like that, that I’d like to focus on in a follow-up article. Thanks for your contribution.
Mark Otto
My main reason for choosing those sites is that they demonstrate what can be achieved with text alone. I guess you mean letter spacing, rather than kerning. However, I’ll take another look. Thanks.
Kevin Zak
Thanks for the Digg and for your opinion. Greatly appreciated.
Drake
I like Astheria very much. Monocle I hadn’t seen. Perhaps that’s one for quarter 3. Thanks.
adelle
Be sure to let me know when you do redesign. Pleased that you found some inspiration in the list.
len
It certainly is. Balmoral designed by Martin Wait who, incidentally, also designed some great logos.
May72008
Christopher J. Martens
Great list buddy! Beautiful looking site as well.
May72008
Justin
Speaking of WordPress, I think you might like the WP work done by BraveNewCode (Link on their WP theme and WPTouch theme for iPhones & iTouches.
May82008
Sander
Great list! ourtype is not new but still rocks! Like HellYeahDude very much, clean design with nice touch of color usage. Thanks for compiling this great list!
May82008
Dave Bowker
Excellent compilation as always.
I got a huge kick out of seeing my site at the top of the list.
Cheers John.
May82008
Matthew Guard
If I see another gray and orange color scheme I’m gonna scream. Great typography but generally unimaginative use of color. MG.
May82008
Piotr
Wow. Thank you very much for featuring my folio! I’m honored.
@len: Yes, it is Balmoral :-)
May82008
Bart-Jan Verhoef
Great examples, thanks a lot for the list!
May82008
nicetype
Great list, thanks!
Designer.it font: Balmoral
Edit: didn’t read the comments, you guys are fast in identifying type ;)
May82008
dtsn
Thanks for the great links :)
May82008
otus
Absolutely amazing and beautiful collection! An excellent source of inspiration for any future works… Thank you!
May82008
Hamish M
Fantastic roundup John. Thanks for putting this together. Lot’s of inspiring sites in here.
Also congrats to Jon Tan on having two sites he designed featured!
May82008
Fubiz
Impressive work by the Information Architects team.
May82008
DazzleCat
hell yeah dude - great stuff!
May82008
Jenaé
Such a timely article — I begin my first typography class *today* at the Art Institute of Pittsburgh. I’m RSS-ing this time :D
May82008
Shuku
This was a -godsend- today, all those beautiful sites with such lovely typography. THANK YOU. I had to design a leaflet today, and because I’m -anal-, I decided to do it all in type rather than add pictures. Aside of our work logo, everything wound up in different fonts and sizes. Fontin! My lord, I love that, and Delicious as well…
I did run into a single, glaring kerning issue but since I didn’t know how to fix it in Photoshop I said screw it and let it pass. (But it still bugs me anyway.) I’ll drop it by, in embarrassment, if anyone’d like to give me some tips on how to improve it next time around. I daren’t put it up on my blogsite for fear of dying of shame. — Shuku
May82008
Phil Barrett
“owing to it’s use of Flash”?
Go sit in the corner for ten minutes and think about your use of the apostrophe.
May82008
Jon Tan
Phil, it’s great you want to help iLT with grammar, but the tone of your comment is rude and patronising. If you genuinely wish to be helpful, might I suggest you moderate your tone. Perhaps even take the positive step of emailing corrections to John in future rather than being rude in public.
May82008
Phil Barrett
I would disagree, of course - I was aiming for light-hearted English sarcasm.
Regardless, on a site focussed on typography, with an article on the apostrophe I would say think a comment is pretty justifiable.
May82008
nicetype
Shuku, just like in any other Adobe app, you can refine kerning by holding Alt and tipping right or left arrow :)
May82008
Jon Tan
Phil, if you were aiming for “light-hearted English sarcasm”, that was a huge miss. Rudeness is never justifiable; funny perhaps, between good friends, but never helpful otherwise.
May82008
sarah france
Great inspiration - always a pleasure to receive your newsletter.
May82008
Patrick
Johno, you are an amazing man! Thanks for showcasing my work, honestly the highest amount of appreciation! The best feeling in the world is having others appreciate the time and effort put into the things you love.
May82008
Avix
Please view tipography at comcastic.com good tipography and colours. and please comment it.
May82008
Robert
Wow really good stuff, makes me want to update my wordpress blog, I have been lagging trying to get that up. Amazing stuff though.
May92008
Shuku
Nicetype, thanks tons! Will go give it a try -after- this weekend when my brain hasn’t exploded from working on organizing a choral festival.
May92008
Chris T
I’ve always thought the typography on South Creative was really nice. I think it’s Georgia?
May92008
Tink
“I’ve been reluctant to include this site before owing to its use of Flash. However, it does showcase beautifully some great typefaces (and some of my favourites, I might add).”
If this list is about showcasing sites that have great typography, why you would be reluctant to post a site built in Flash? How does Flash have anything to do with the quality of the typography?
May92008
umd
awesome! great post indeed.
May92008
hank
Whoa JT, I thought Phil was a bit cheeky with his smarmy school teacher bit, but not outright rude. Having said that, really am liking your site.
Great post, keep the good stuff coming iLT…
May92008
brandy
@Tink: I was wondering the same thing. I understand there are people out there who dislike Flash — and in many cases this is completely justifiable — but I don’t think that preference is relevant to the purpose of this article. In fact, there are Flash-based tools out there used specifically to improve web typography!
Johno, I hope you’ll explain for us…
May92008
johno (iLT)
Tink & brandy
Where to begin? First, thanks for raising this. Second, you’re right, in that there are some wonderful Flash tools, like sIFR, designed to improve how type performs on screen (I sometimes use sIFR myself). However, let’s for a moment take this to an extreme: we open PhotoShop or Illustrator, and we craft a beautiful web site, using beautiful type; we then save that file as a jpg or png and upload it to the web as a web page. Well, it is a web page of sorts, but really it’s more of an image masquerading as a web page. I guess what I’m getting at is that we have to think about usability/accessibility too.
Back to sIFR: the great thing about this method is that it degrades well. If no Flash plugin is detected, then HTML text is displayed. With the OurType site, as an experiment, I disabled Flash, and was faced with nothing but a blank screen.
I’d be interested to know what others think about this topic. I don’t wish for it to turn into a discussion of ‘to Flash or not to Flash’, but I’d like to know what people think of this topic in its relation to good web typography.
So, to summarise my ramblings: on the one hand, it’s a personal preference; second, it’s about usability/accessibility.
Finally, Tink & Brandy sounds like a rather nice cocktail :)
May92008
Adrian
Elliot’s stands out for me. And frankly, I’m getting real tired of web safe fonts…Georgia particularly…sites all have that common element - bring on CSS3!
May92008
nicetype
If the site is planned well, the use of Flash can’t do any harm. I hate it when I click the back button, and it takes me elsewhere, but a site like OurType or Moretype don’t have a complex structure, and Flash makes them look fantastic and expand the usability (the typetester).
SIFR still feels heavy and slow, it may look good in capable hands, but most of the time it’s just some font used for overlong headers. Also sIFR doesn’t work in Opera, and if your Firefox has AdBlock, you see those ugly labels above every header. Still, it’s great that sIFR can downgrade, if you use ImageMagick to turn your headers to pictures of type, the usability isn’t there at all.
Web-safe fonts will still stick around for a while I guess.
May92008
Manuel, Æstheticrew
Great round-up, John! Especially like thethingswemake.com and Jon Tans detail rich site.
Anyways, i gotta second Phil: Johno really should take a snapshot while sitting in his corner of choice for a few minutes. That indeed was a hillarious mistake :D
May92008
Tedel
If you want a coloured site, you can also take Heptagrama as an example, don’t you think?
May92008
Leon Paternoster
Firstly, The Deck is, I think, one of the best sites I’ve ever seen (didn’t like The Seed Conference, though: Times doesn’t work as body copy).. For those of us who aren’t primarily visual thinkers or readers it is great to see sites that craft and organise text so well. HTML documents are, after all, fundamentally textual. The only problem is that makes my own design seem so paltry!
As for the Flash thing - and this is related to what I just said - plain old text is just fine. It’s fast, copyable and flexible. Flash isn’t. Why complicate things when there’s a perfectly good, simple and democratic medium readily available? I know SIFR ‘degrades’, but it strikes me as too much hassle. Good design accepts the strictures of the medium.
Just thank Microsoft for Georgia.
May92008
LaurenMarie - Creative Curio
I was wondering just last weekend when you were going to post this for the quarter. I always love this resource, John! Stumbled and bookmarked. I hope with my redesign I’ll make it into next quarter’s list. I’m gonna work real hard on it!! :D
May92008
Eric Carl
This is great list, very nice to see! My personal favorite might be Information Architects.
I’d be very interested to see, in your next installment, some sites that are either very large and content-heavy or not for design-related companies/subjects. It seems like this kind of beautiful work is much easier to pull off for individual blogs or design studios, but harder for larger corporate sites that have a lot of varying types of content.
I just finished up a redesign in-house for a site with a wide array of content and found keeping things clean and simple to be a challenge.
May102008
M.J.
Ugh. But Elliot Jay Stocks uses that awful Evanescence-era, “amateur font foundry” style “quill” font for its header… The rest isn’t enough to make up for that atrocity.
May102008
inspirationbit
Thanks for this inspirational list, John. There were a few sites here that I haven’t seen before, but sure glad to discover them thanks to you.
What happened with Digg on Wednesday? I was ready to digg this post, but was faced with Digg’s page saying that it’s unavailable, they’re trying to get back, and meanwhile why don’t I visit some other sites.
May102008
Turtles
Thanks for the list.
I ♥ the number one.
May102008
ferdinand
Just discovered this article through designflavr and i like it a lot. It’s got me so much inspired and I hope I can use some of the mininal typographic style in my layout some time.
May102008
Laszlo
Hello…I really love all the sites chosen…except can anyone explain to me why Elliot Jay Stocks website made this other wise impressive list?
Why has it been ” featured just about everywhere.” ?
Does not anyone notice that it borrows heavily from Vaughan Oliver and more so Chris Bigg’s spectacular and innovative calligraphy from their 4AD album covers late of the late 80’s-90’s?
Perhaps its his work on websites in his portfolio ? That seems to stand out a bit more.
pastiche anyone?
May132008
Kara
well done! Love the Jon Tan.
May152008
Martin Pecina
A List Apart is one of the best. http://alistapart.com/
May152008
syed
I always learn new thing everytime i visit your website. congratulation
May192008
delizade
thnx for selection. these are great.
May192008
briga
Здорово!!! Аффтар, пости ещё!!!
May192008
X.
Another website that features great typography: http://www.kevinwoo.com/
May202008
Web Design Manager
Designr.it is great! I like everything: simple and stylish design, user-friendy layout, color palette, etc… Very nice site!!!
Jun62008