I Love Typography

Typoholism. An Addict’s Tale

A disorder characterized by the excessive consumption of and dependence on type, leading to physical and psychological harm and impaired social and vocational functioning. Also called typographical abuse, font dependence.

You awake in a cold sweat, your hands trembling, your body stiff, eyes bloodshot; you need your fix. In every town, in every city there’s one; you may pass her in the street and not even notice; it may be your neighbour, your son, your husband, your wife, your dog (don’t be silly [ed.]).

Yesterday, I interviewed a recovering addict. Robert from California wishes to remain anonymous, so we’ll call him Brian from Birmingham.


So, tell us how your addiction started?


As a kid, my mother gave me those plastic letters, you know the ones with magnets that you put on the refrigerator. It all started innocently enough, just making up words like cat and dog, then one day I rearranged the letters, and there it was, staring at me, goading me really, “font”; it was my typographic epiphany, you could say.


How did your habit grow?


I used to meet the FontShop guy in the alley on fourth and Main, behind Benny’s Burgers; I gave him the dough and he handed over a floppy disc. Of course, things are different now. I can feed my addiction online.

Of course, Brian is not alone, and it appears that Typoholism is on the increase. If you’re concerned about family or friends or, for that matter, yourself, then here are some of the symptoms to look out for:

01 While your neighbour’s kids are playing Fatman 3 — Return of the Cybertronic Mutant Warrior from Hades, your children play this:

Wii Love Typography

02 Early-stage symptom: you stop actually reading type, and ask yourself, “What typeface is that?”;

03 You think The Hounds of the Baskerville is a book about fonts;

04 You seriously consider naming your children after typefaces (Georgia, Lucida, etc); that’s bad enough. However, if you actually do name your children after typefaces, then your condition is most likely terminal;

05 You email me asking if the I Love Typography T-shirt is available set in another typeface;

06 You have type-themed dreams. I once dreamt that I had a “g” tattooed on my arm (it was Optima, I think);

07 You buy things because the type on the packaging is nice. I’m guilty of this one: I recently bought a ham and egg sandwich (I hate this filling), simply because the packaging was set in Clarendon, and in a rather nice green, to boot;

08 Your neighbour’s child’s homework looks like the sample on the left. Your child’s homework is on the right:


09 You play typography-themed I Spy with your children. I Spy with my little eye, a typeface beginning with…

10 You use your typographic knowledge in chat-up lines (more on that in a future article).

Of course, the best way to get to grips with your addiction is to share your experiences (in the comments below). And, subscribing to iLT will ensure that you don’t miss out on future therapy.

Coming up next is the bout you’ve all been waiting for: In the blue corner, Helvetica; in the red corner, Arial. Let the carnage begin. Oh, and there will be a fun little tool for comparing fonts, and discovering what makes them unique.


  1. Barney Carroll

    Oh John, you’re so silly. But look here, where are the t-shirts? I couldn’t find a link, and there’s no mention of the word ‘store’ on this page…

    PS: Your comment edit system is lovely. I’m not sure if I want the functionality that much but just to have that little bit to read… It’s delightful.

    Keep it up. And give us more typenuts!

  2. Barney
    Thanks very much. The T-shirts are coming soon, along with more Typenuts.

  3. “Early-stage symptom: you stop actually reading type, and ask yourself, “What typeface is that?””

    Ah man! You got me like almost straight away!

  4. My name is Alec, and I’m a typoholic…

  5. My addiction to fonts has become a running joke with my friends. I’ll pick up a deck of cards and before I even read it, I’ll say “Hey! I know that font!” while everyone else rolls their eyes.

  6. I once had a dream that is was raining letters, and I was getting out of a cab when all these letters came barreling down the gutter and almost washed me away.

    Good Times.

  7. I have a funny feeling that while other fathers will teach their kids to fish, or how to throw a baseball, I’ll be teaching my children about baselines, x-heights, and ligatures. They’ll be so popular in school and won’t grow up to resent me at all!

  8. DaveW

    For whom the Bell tolls - the Bell tolls for me…

  9. DaveW

    For whom Bell tolls - Bell tolls for me…

  10. Excellent post!

    I bought my 4 year old daughter a set of those letter refrigerator magnets, then went ahead and bought a second, sans-serif, set so she’d have font choices. “My mommy made me a typoholic…”

  11. Haha. Excellent. I’m proud to say that more than a few of these apply to me!

    On a somewhat related note, I saw quite the typatrocity (like my new word?) the other day; someone had used Papyrus as body type! Ugh! That type is even hard to pull off as a headline sometimes…

  12. You’ve all given me lots of material for a follow-up article. Looks as thought the disease is something of a pandemic.

  13. Calligraphy is the gateway drug - beware

  14. Funny article. Looking forward to the article mentioned in point 10. Ha.

    I wouldn’t say that I’m yet obsessed with typography, but I do sometimes look around and try and figure what a random typeface in a store is.

    T-Shirts are an interesting idea too.

  15. How long that “early-stage symptom” lasts? I’m having it for over ten years now, and not only when I’m reading, but also watching TV (the credits, the movie titles), walking on the street (all those street&store signs, and those fancy shopping bags)…

  16. DHarry

    Very funny. Sad thing is, I wish that Wii game existed!!

  17. n3rdski

    Hi my name is Robert, and I’m a Typoholic.

    Very funny post. For the past few years I’ve always commented on all the different typefaces every where I go. On buildings, packaging, magazines, and so on and so on. And yes I have also bought things just because of its type treatment and cool packaging. For example the new vitamin energy drinks. Good stuff!

  18. Johno, you rock! This site is my fix. I want a t-shirt! C’mon with them!

    #2 - Oh goodness, this is a real problem sometimes. Especially when I really need the information on the page, but I can’t stop staring at the letters. Unless its good typography, then It looks like words and I actually read it. It’s amazing how many things I will say “Ugh! This is unbearable” and put it down.

    #7 - Buying things with great typography is my way of giving back to the typoholic community. I can’t wait to run out of olive oil, they’re always a treat to judge and pick the best one off the shelf.

  19. Jerome

    I think you mean “bout”.

  20. Jerome
    Thank you. I guess a bought bout is a fixed one. Fixed it now.

  21. I feel comparatively healthy. Actually, I was much worse when I worked as a proofreader years ago. Typefaces would just pop out at me. Now I’m not even good at naming the fonts I see. Even common ones. But …

    My interest has taken me so far to planning a long-term project that I may or may not ever actually get around to: designing a serif book text typeface family and a paired sans serif for display. But whether I really do it, who knows?

    I emailed you about the possibility, John.

  22. I am definitely guilty of 2 and 7.

    #2 I constantly ignore information and just look at what face it is. This usually happens when there is something immediately catching about the type (if I can’t recognize it right away, or it’s set really nicely).

    #7 is actually costing me money. I always buy things because they have a beautiful design or stunning typography. Usually they are somethings I can drink or eat so it’s okay, but I know soon enough I’m going to buy something I will never use (or eat).

    There is one you forgot to mention.

    #11 - When you get into heated debates over the use of typography and you defend your point to the death.

    I have done this with a typeface. I thought it was CA BND and my friend thought it was DIN. Almost identical, but BND has a higher x-height which I noticed. We fought and fought, finally took a photo and layed the type over it. In the end, it could have been both: CA BND, or DIN with a 105% stretch (or something like that).

    I think most of us have had conversations that escalate to heated debates over the treatment or layout of type. Or maybe I’m just crazy.

  23. Cody
    Yes, you could well be crazy; however, you are not alone; you are in good company. I’ll send you a mail some time; been pretty hectic these days.
    And welcome to Typoholics — not so — Anonymous.

  24. Antoni

    Hello there everyone!
    I stumbled across this site in the bookmarks of the previous owner…..
    and I LOVE IT! I’m a baker not a typoholic, but like all true craftspersons (!) I’m obsessive about my thing, and I adore anyone who is similarly obsessed. So continue your crusade for typographic perfection!
    Be a shining beacon to all those lost souls slaving under the heavy yoke of Times New Roman and possibly Arial too………..

    yours in Flickr thralldom,

    p.s. I count the number of sprinkles on every cupcake- THEY MUST ALL BE EQUAL!!

  25. Antoni, I love the idea of a crazy artisan baker who’s can appreciate obsession over any craft. I must know more. Can I interview you for my site? Click through my URL and send me an email or something.

  26. Antoni
    You are perhaps out first baker. Welcome to iLT. Off the top of my head, I can’t think of too many similarities between the two crafts; however, the doughnut is something of a heavy-weight O; and there is a font called Doughnut. Here she is:


    Only comes in regular, unfortunately. No jam.

    I hope to read that interview.

    Anyone know of any other Baking-inspired type?

  27. I can’t recall any baking-inspired types, but there are “cookies” in programming :-)

  28. Daphne

    Great article, I enjoyed it!

    Someone tried to use Papyrus in the centerspread of the newspaper today— I almost attacked her and then died straightaway when she said “What’s wrong with it?”.

    Now I’m “font lady”.

  29. Daphne
    I love it. Font Lady has a certain super hero ring about it; is it a bird? is it a plane? No! It’s Font Lady! Welcome to iLT.

  30. Crazy maybe, but that’s not always a bad thing. *does the Japanese Akambeeeeeh face*

    Also, Johno I am currently setting a book. I am trying to convince the author that margins based similar to the “golden section” is extremely pleasing to the eye. She’s not biting and is dead set on using equal margins for all sides. Any good arguments?

    E-mail some comments to me and some really solid serifs suggestions to set books in.


  31. Cody
    Thumb screws work wonders. Seriously, though, without knowing anything about the book, it’s impossible to make suggestions. Let me know something more about it. Mail me and I’ll get back to you.

    Stephen Tiano might have something to contribute on this topic too.

  32. Stephen Tano

    Well, Cody, the bad news—in my experience—is that there’s no “teaching” or convincing someone about this, who doesn’t pretty much already accept the aesthetic of these measurements. I mean, you can try saying that there are studies about how this proportion is found in nature in a myriad of ways, and has been artificially applied by humans in imitation in so many other instances.

    But the truth is, if someone’s not impressed with the beauty of that the first time you tell them … well, I don’t know what. A lot of the work I do is straight layout from publishers’ templates on long-existing series of theirs. And they are almost to a one, with equal margins all the way around.

    Have you tried the argument that the inside margin needs to waste less space than the out? Or that the outside is where you want to put your footnotes, making them sidenotes? Or sideheads instead of runningheads? But these last two, tho’ I see them all the time now (having used such a set-up), will likely seem outlandish if your author is bent on equal margins.

    Sorry not to have a silver bullet, Cody. How about, Do something new that will catch the potential trader’s eye? Or: Aren’t you paying for my professional judgement? This last is tricky, because you’re suggesting a client is otherwise ignorant without you. The client can very easily say something along the lines of: I was paying you. You’re off the job!

    My suggestion is to accept the sitch. (Customer is always right, etc.) Unless you can afford to turn down work.

    Now, that all said, let me ask you: The page size isn’t to the golden section? My own inclination is that to do some random page size or, more likely, one arrived at by using the standard page sizes available (more economical), to have just the margins based on the golden section might actually seem jarring to the eye. Don’t get hung up on it just because it’d be neat for you to try it.

    Read—or re-read—Bringhurst on the matter. Give his The Elements of Typographic Style to your client for a look-see. Show her how elegant a book can look. Of course, you run the risk that she will feel like you’re trying to make her feel ignorant. Or, worse, that she will simply hate how Bringhurst’s Elements looks.

  33. I have to apologize for the typos in my note above. Let this be a lesson, boys and girls: Don’t go online for anything more than reading when one wakes up at 3 or 4 AM and can’t doze off again.

    I must not answer email or type any messages on forums in the middle of the night.

    I must not answer email or type any messages on forums in the middle of the night.

    I must not …

  34. Stephen
    Thanks for your input on this one. You can be forgiven a few typos; I make enough of them when I’m wide awake, let alone during the early hours of the morning. I like your suggestion about taking along Bringhurst. Even my friends who have no interest in typography, often comment on this book. One recently commented, “goodness! What beautiful book.” I have the hardback version, and it’s gorgeous; it really feels special. And it is. I think one can learn a lot about good typography by simply looking — as opposed to reading — this book; of course, actually reading it will further enlighten the reader.

  35. I’m so guilty of #2. Typoholism is starting to affect me just as much as designoholism. I don’t see adverts anymore, I see a bad masking job or a stupid use of a typeface (yesterday on the Birthday card my husband gave me, this nice romantic card, they used Lithos. Ugh!!).

    I can’t wait for Helvetica vs. Arial. That’ll be good (though I already know the winner!) and I’m looking forward to that tool you’ll show us for comparing typefaces. This blog is the best typography resource. I’m so glad you started it, John!

    (PS, your recent articles widget doesn’t look like it’s updating… at least not on my end. Of course I’m in IE 6… oh the shame!)

  36. n3rdski

    I’ll keep that in mind Stephen Tiano. :)

  37. Could you do me a favor… would you mind changing the typeface of this blog?

    goode design

  38. Lauren
    Thanks very much. I’ll check the recent articles thing.

    No, I won’t change it for you, but you can change it yourself; there’s a link in the footer View Page San Serif, which, well, pretty much does what it says. Let me know if this satisfies you ;)

  39. “Could you do me a favor… would you mind changing the typeface of this blog?”

    t’was meant in jest
    ergo changing the typeface of the iLT shirts
    (i love the word, “ergo.”)

    seriously, the header and design is quite nice.

    someone mentioned the Helvetica vs. Arial duel
    I have one word for you:

  40. n3rdski

    Ha! I didn’t even notice that function to change the page to san serif. Of course the site looks much better as a serif page so I’ll keep it at that. :)

    Oh and I agree with Pete Goode I think Helvetica and Univers is a better match up.

  41. This reminds me of Fonts Anon~, a group of font addicts YEARS ago. You had to write a text on the degree of your addiction. I got accepted… BTW, the website http://www.fontsanon.com doesn’t exist anymore.

  42. As a child I was also way into typography. I even used the word typeface even though my mother doesn’t even remember teaching me it.

  43. Pete
    …and my response was tongue in cheek. I think bringing Univers into the fray at this stage would make that article R-rated; it would be a blood bath.

    The Fonts Anon site sounds like it was fun. Pity it’s no longer online. I wonder if anyone else remembers it? (Nice logo, btw).

    Thanks for the link. Sounds like you are something of a typographic messiah ;)

  44. y’know. someone on here should set up a site where designers vote on fonts as the best of the best sorta thing.

    then package those sets in various formats:
    Best of show, Best New, Best Classic, Best Sans, Best Serif, Best Future, Best Grunge/Defunct/Deconstruct

    the list goes on…

    but end it with:
    Worst of the Worst… surely there’s still people who do daily Auto Dealer ads? they need type, too!

    Then we could make collections that celebrate various designers (adrian frutiger comes to mind) or specific milestones (typefaces of the New Coke era) and the VH1 decades tribute in type.

    It’s a packaging thing.

    The real point we should consider: a package for the non-designer. I’m getting tired of arial, times & verdana… and especially ITC Brush Script.

    As for the Univers comment, i wasn’t saying we should match up Helvetica vs Univers… i was saying the answer to the Helvetica vs Arial match up would BE Univers. That’s my all-purpose sans… occasionally i’ll swap off to Trade Gothic. But when i need geometry & variety & uniformity & believability… i choose Univers.

  45. Pete
    That’s an excellent idea. The voting thing was something I started a while back, but never finished, because I couldn’t decide on which fonts should be included in the voting pool. The Worst of the Worst is certainly a easier proposition.

    Would you like to get involved in putting this list together? I can contact the people at MyFonts and talk about putting the packages together, or we could simply suggest the packages, and even have a nice pdf download with samples and brief rationales. The Goode Guide to Type of course.

    Then we could make collections that celebrate various designers…

    is another excellent idea. I can feel a “guest” post coming ;)

  46. sure, sounds like a goode idea. (that’s why i brought it up)

    i can just see the worst of the worst voting array… littered with such names as:

    and of course… mo funky fresh

    i should call craig malmrose and have him do a whole pile of informative items and we could even sell a limited edition box printed off of his letter press. Of course, we’d make the proceeds go to charity… called the “my bank account capatalism fund for people who wanna buy a new Mac” fund.

    We should seriously set up some form of partnership with those people at the online font stores… heck, even w/ Emigre, ITC & their ilk.

    send me an email. it seems like a fun idea, i’d love to help. Possibly even help you set up the voting mechanisms. we’ve got a bunch o web peeps here.

    The way I would start:
    1. have a post where people rattle off names of typefaces in their current Suitcase file that would fit the bill of certain categories: (best, new, classic, future, worst, etc.)
    2. even have them submit a .jpg or .gif screen capture of said type face if it’s not known.
    3. We can boost the “what the font” ratings using this as well.

  47. That’s a really cool idea, Pete and Johno. (I’d be happy to help on the PHP side of things if you need another web developer…)

    For worst of the worst, don’t forget the worst font of all times.

  48. Font awards, what a great idea, count me in for sure. Shoot me an email, I’d love to help jmdickinson [at] gmail. I do UxD, CSS, DHTML, PHP, all that sorta stuff.

    I think we also need a Lifetime Achievement Award.

  49. Oh the blessed invention that “Stumble” is. I came across this entry by randomly hacking through pages then got stopped dead in my tracks.

    This is fabulous, these are people of my mind and thinking - a bit like coming home.

    I read through all the posts and had to chuckle out loud several times - so much so that my wife, sitting across the table, had to inquire as to the source of this hilarity.

    To proove I am one of you, here a recap of an incident that happened just this week in our living room. I live in the UK and at present a new series called “The Restaurant” is running on BBC 2.

    sidenote: Can we add restaurateurs to our list of people in need of blessed typography, I know we have a baker - maybe expand it to the whole food industry?

    Anyway, back to the TV. The Series is a reality one, where the contestants are confronted with various challenges all designed to highlight the different skills it takes to run a successful eatery. The particular challenge I am referring to involved them picking a signature dish from their menu and re-working it so it could be sold as a ready meal in a high brow supermarket.

    Of course this involved packaging their dish and each one had a design team assisting them. “Assisting” being the key word here as one of the chefs knew a thing or two about typefaces and thus bullied the designer to use his ideas and that is when it happened.

    It was the moment the chef insisted to use something like “Modern” that I involuntarily shouted at the screen “But you have Gill Sans in your logo, one of the most beautiful fonts ever created, stick with it, use the ultra light versions”. Did I mention I watched TV with the wife, who, at this precise moment, focused all her attention on me and with a sad shake of the head mumbled “How would anyone know that?”

    Anyhow, the final result of the packaging was quite pleasing and the contrast with the fonts worked quite well and it all looked rather posh - so they passed my test.

    Count me in, let me be a part of your club, pleeaaase!

  50. I’ll be doing normal stuff - watching TV, driving by a billboard - and point out to my wife some horrible kerning, awful alignment, pleasant whitespace, etc.

    My name is John - and I’m a typoholic, my wife agrees.

    Sometime I wish I could turn this off and just enjoy things like everyone else. Ignorance is bliss!

  51. Anyone ever notice the odd kerning on the logo for Lost? It’s not even between the letters. We’ve debated it at work ad nauseum, but it’s still got me wondering: what does it mean?

  52. Ha the 1st one is great…. not so great when you’re driving and making out how bad the type is on that billboard. You make note that if they used a looser kern then the message would be easier to read… or I know that typeface… or ugh can you believe that used that typeface… then BAM!

    The rest of the story you can figure out.

  53. Stephen Tano

    Sorry for the late reply. Thank you for all the comments. I think I am going to end up just biting it and sticking with what she wants.

    It won’t be a portfolio piece, that’s for sure.


  54. Well, you don’t want to lose sight of the fact that it’s work you’re doing with the aim of earning a living. Towards that end, you learn sometimes that the books you make are not always near and dear to your heart. We all have our share of work that we know, early on, will not be part of our portfolio showcase. In those instances, I try to think something along the lines of, “I’ll get ’em next time!”

  55. I usually just think “Eh, money in my pocket (or to some type foundry).”

    Thank you again for the insight above. I have only set around 3 books, so I’m still not experienced in that area and any little information, whether it’s just confirming something I already know or something new, it’s all much appreciated.

  56. FrankFox
    I think you’re already a member. I think I’ll be publishing your comment as a separate article. Thanks very much. That was great to read.

    Thanks to everyone else for your comments. They’re a real pleasure to read.

  57. Uh-oh.

    In the movie, Annie Hall, Woody Allen talks about some traumatic incident that drove his mother to taking “an overdose of mah jong tiles”.

    Well, I just read something in today’s NY Times that may be just as traumatic to those of us who frequent a place like this.

  58. Really great post, I look forward to “PART 2”

  59. I had a good laugh. Thanks dude.

  60. Deborah

    I have not been around any typography elements in 8 years. Someone recently asked me to design them an ad for them so I said, “Ill give it a shot”.
    Now I find myself buried in typefaces, and this situation made me realize that I just fell off the typoholic wagon.

  61. love 90% of your articles… will read the remaining 10% the next time i drop by your site and probably love them too… still early stage typoholic but have been bugging my friends with Typeface Recognition Syndrome since i was 15 or so… not yet reached Dream Type Disorder though… but once when i was on some contraband substance i got from a long haired hippie friend of mine i did see the typeface on a billboard jump out… is there hope for me?

  62. eek! I too find myself observing fonts, kerning, etc on everything that crosses my path…a few weeks ago I had to turn a movie off just because I couldn’t stand the typography on the credits and titles. It was distressing to say the least. And the ironic thing is that the movie was a big budget release featuring big names and about a famous photographer and her art, you could have thought they could pay a little extra to have this part right…I made myself watch it anyway, I wanted to actually enjoy the movie, which ended up being not so bad, but sadly the bad typography throughout the film just ruined it for me regardless of the quality of the film…I’m a typoholic freak!

  63. I started collecting computer fonts when I was in elementary school. I have many examples of my addiction, but the most difficult symptom is noticing and pointing out inappropriate uses of Papyrus. I even emailed the creator of Papyrus a fan/annoyance letter. No font should be misapplied, overused, and abused like Papyrus.

    When I finally got to take Typography in college, not only did I learn that the class was not actually typography (it was an intro to graphic design applications), I actually ended up giving typography resources to the professor so we would cover some actual typography in class.

  64. Blue

    wow, lol ! This post is so charming ! Love it !
    I once had a dream that I was a typeface and running through baseline :( Sad !

  65. Blue

    Hey, I’ve just come up with the word : Typotaku ! Hope I don’t offend you ! Just kidding !

  66. Blue
    Typotaku—brilliant! How do you know the term ‘otaku’?

  67. Johno
    Otaku is an extremely well known word in the US and Canada. Anyone who has watched an anime series or been on a related forum seems to know it. I had no idea what it was until I got here though.

  68. Cody
    Very interesting. I had no idea that the term was known/used outside of Japan. Coming soon, typotaku.jp, the site for Japanese typenuts :)

  69. Blue

    Yeah, right ! :) “Otaku” is misused outside Japan though. It is simply used to talk about Anime/Manga/Game fans :)

    I actually love anime/manga and the whole Japanese culture. Yay ! Thank you for your compliment \^_^/
    I like my Typotaku too, do it Johno (typotaku.jp) :)

  70. I am starting to understand the reason of my curse. You let me realise that I am seriously typo-ill and definitively addicted :


    (Many thanks for iLT)

  71. I’d just like to point out, your link to Optima actually links to Clarendon… is this deliberate?

  72. benbacardi
    I’d like to say that that link is in some way ironic; however, it’s just a plain old mistake. Thanks for pointing that out; I’ll fix it.

  73. Scott

    I shouldn’t really be adding to this on company time…

    I’ve always had my hooks into text in same way, shape or form for quite some time. I remember playing around with a program whose name I can no longer to create birthday and Christmas cards for friends and family members at the tender age of 4. I can remember always pouring effort into making fun-looking cover pages for reports and essays in the early grades of my public education utilizing MS Wordart, though only a few years later I would learn the difference between typography and detritus.

    It wasn’t until going to school that I found others of a similar affliction, and as we grew more and more into the role of “designers” we started up with some peculiar humor, gonig so far as to compile a list of quirky, odd and generally laughable facts and occurances in and around school, of which typeography played no small part.

    Odd little things like the “judging of the appropriate amount of cream in a cup of coffee via pantone swatch” or how professors were often less concerned with the content of final term papers and more concerned with how they were typeset (Heaven help the student that didn’t set everything in 11 over 22, whether they liked it or not). Critiquing the font used on a friend’s cell phone display, or arguing in class, however successfully, that you aren’t ripping off Sagmeister because you’re carving a different typeface into your body (A friend actually did this for an assignment in school that involved re-designing the covers of several books, the one in question being Fight Club).

    You know, truly useful and inspiring comments like, “Flush left, rag right is not an instruction for utilizing the bathroom.”

    A lot of general design crazyness, but some of the most fond memories stemmed around the group of us travelling through Toronto’s underground “PATH” system every week complaining or praising the use of type in the new advertisements that popped up on a regular basis.

    Oh good times…I’m a terminal, aren’t I.


    PS: While none of us have children just yet, several of my group who play any game that involves the naming of a character (such as Warcraft and its ilk) do in fact name them after typefaces, and I have myself pretty much determined that the next pet I get in the future must be named Akzidenz.

  74. Very funny This post is so charming ! Love it !
    I once had a dream that I was a typeface and running through baseline


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