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fresh Faces, fine Fonts: Montag

A New Rounded Sans Serif in Town

Today we’re going to take a brief look at a new face on the block, namely Montag. I’ve just purchased this one, and I love it. In my excitement, I must be careful not to overuse it.

Montag is one of the latest typefaces from Jeremy Dooley of the Insigne Type Foundry. This is a very modern, fresh-looking, rounded san-serif, that has even been described as “gloopy”. It’s available in six flavours, and is already in MyFonts Bestsellers list; an impressive achievement for a newcomer.

Montag is an extended, rounded sans-serif. In many ways it can be seen as a more conservative, extended version of Chennai. As with Chennai, it includes simplified versions of many characters for titling or when a more futuristic appearance is called for. Choose Montag whenever you need a distinctive sans serif.–Jeremy Dooley

montag-sample.gif

Take a closer look at Montag Regular with the new iLT Font Carousel. Hop on and enjoy the ride:


I’ve heard a few people refer to this typeface as fun, but I don’t see it that way–perhaps that’s the usual cliché for rounded sans-serif faces. I think it looks clean and professional, and would even work well for identity. The first font that came to mind when I saw Montag, was VAGRounded Light, one of the Volkswagen fonts. I’m not suggesting that they are so similar in construction (though they have those rounded terminals in common), but they do “speak with the same accent”, they “smell” the same.

If you wish to become more intimate with the fonts you use, here’s a suggestion; well, something that I do when I buy a new font: print out samples, or even individual letters at large point sizes, then stick them on the wall–anywhere will do; that way you can contemplate them in the bathroom, muse over them while working, and you’ll come to have a greater appreciation for the font–it’s really about becoming friends with the font, allowing the font to “gain our trust”.

As a side effect to the above experiment, you will also find that you can easily identify this font when you see it in use elsewhere. And, although this is unlikely to make you any friends (“Brenda, look! That’s Montag!”), it will teach you something about the context in which your new font should be used.

Jeremy has kindly provided these sample pages for you to get a taste of Montag:

Montag promo page (pdf)

Montag promo book (pdf)

So, what do you think of Montag? Would you use it? If so, where and when?

Coming within the next 48 hours:
iLT Investigates: Type Torture and TypeNuts (perhaps the world’s only Typography Cartoon Strip, perhaps, maybe–I’ll check…).

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